Privacy policy
The protection of the personal data of the users of Artenda is particularly important to us. With this Privacy Policy we wish to inform you about the scope and purpose of collecting your personal data.
1. The data we collect
1.1. Data transmitted directly
The information required for the registration with Artenda (name, surname, email address, postal address and password) and optional information (year of birth, nationality, professional status, etc.) will be used for different purposes: such as administrative, communication and management purposes, as well as statistical analysis, and the organization of competitions and promotional offers.
1.2 Contact us via email
When you ask for support, send us questions or comments, or report a problem, we will collect your name, email address, message, etc. We use this data solely in connection with answering the queries we receive.
1.3 Usage data
When you visit our site, we will store: the website from which you visited us from, the parts of our site you visit, the date and duration of your visit, your anonymized IP address, information from the device (device type, operating system, screen resolution, language, country, and web browser type) you used during your visit, and more (see https://matomo.org/ and https://policies.google.com/privacy?hl=en-US ). We process this usage data in Matomo Analytics and Google Analytics for statistical purposes, to improve our site, and to recognize and stop any misuse.
1.4 Cookies
Artenda use cookies (small data files transferred onto computers or devices by sites) for record-keeping purposes and to enhance functionality on this Website. The User may deactivate or restrict the transmission of cookies by changing the settings of his/her web browser. Cookies that are already stored may be deleted at any time.
2. Web analysis, monitoring and optimization
2.1 Usage of Matomo
Artenda uses the open source software "Matomo" (formerly "Piwik") on Artenda´s server.
Matomo stores cookies on the User´s computer. Cookies are small text files that enable Artenda to analyse how its Website is used. The information generated is stored exclusively on Artenda´s server.
Artenda uses Matomo with the setting "Anonymize Visitors' IP addresses" to ensure that the privacy of the Users is protected. This means Matomo stores in the database each new visitor IP address (ipv4 or ipv6 format) with the last two bytes (e.g. 172.188.xxx.xxx) removed to protect the User’s privacy.
2.2 Matomo Opt-Out
Here you can refuse to be tracked by our web analysis service Matomo:
2.3 Google Analytics
Artenda uses Google Analytics software.
Google Analytics stores cookies on the User's terminal. Cookies are small text files that allow Artenda to analyse the use of the Website. The information generated is stored exclusively on the Google Analytics server.
2.4 Opting out of Google Analytics
You can refuse to make your activity on the Service available to Google Analytics by installing the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout?hl=fr). This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information about visit activity with Google Analytics.
2.5. Google AdSense
This website uses Google AdSense, the service of Google Inc. for embedding advertisements. GoogleAdSense uses so-called "cookies", which are small text files that are stored on your computer/PC/laptop and would enable an analysis of the use and visitor traffic of a website. The information thus generated about the use of this website (including your IP address) and the delivery of advertisements is transmitted to the server of Google Inc. in the USA and stored there. This information may be passed on by Google Inc. to contractual partners of Google Inc. However, Google Inc. will not merge your IP address with other data and info stored by you. You can prevent the installation of cookies / text files by a setting in your browser software.
2.6. Refusing Google AdSense
You can permanently disable the use of cookies by Google by clicking on the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. For more information and Google's privacy policy, please visit: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/. By using this website, you consent to the processing of data about you by Google Inc. in the manner and for the purposes set out above.
2.7. Google Maps
To display geographic information, we use the Google Maps API. When using Google Maps, Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) also collects, processes and uses data about the use of the Maps function by visitors to the website. Your data will only be forwarded if you have given us your consent in accordance with Art. 6 Para. 1lit. a GDPR for transmission. If you do not give your consent to the transmission when you access the website, Google Maps will only be displayed to you if you consent to the data processing by clicking on the information window. You can revoke your consent at any time with effect for the future.
For more information about data processing by Google, see Google's privacy policy: https://policies.google.com/privacy?hl=de
2.8. Google reCAPTCHA
To protect our website from unwanted and harmful requests from automated software (bots), we use Google's reCAPTCHA service. Captchas are intended to prevent misuse and ensure, for example, that forms are only filled out by people and not by bots. This can be done through small tasks, such as clicking on boxes, solving picture puzzles or, as in our case, in the background through an invisible analysis of user behavior. This helps Google's reCAPTCHA estimate the likelihood that the form will be filled out by a human rather than a bot.
reCAPTCHA collects personal data about user behavior on our website, such as IP address, operating system, stored cookies, screen resolution or the website the user came from. This can be combined with other data if you are logged in with your Google account. In order to use our forms, scripts and cookies from the Google reCAPTCHA service must be allowed.
2.9. Twitter
Furthermore, we use so-called conversion tracking with "Twitter Pixel" on our website, which is provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter").
The use of Twitter Pixel enables us to statistically record the use of our website in order to then optimize it. With conversion tracking, a cookie is placed on your end device by Twitter when you visit our website by clicking on a Twitter ad.
Conversion tracking is used to generate statistics and not to identify you personally. Rather, the use of "Twitter Pixel" serves to identify which Twitter ads or interactions users use to access our website.
The following personal data is processed in connection with the use of Twitter Pixel: Twitter cookie ID Browser user agent string Browser IP address Website Tag ID Timestamp URL of the page
We only use the Twitter pixel with your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. You can find more information on how to revoke your consent in this data protection declaration under the “Cookies” section.
You can prevent the storage of cookies by making the appropriate browser settings. In addition, you can make settings for receiving advertising in your personal Twitter account: https://twitter.com/settings/personalization
For more information, please visit: https://twitter.com/de/privacy
If personal data is transmitted to the USA when using Twitter Pixel, further protective mechanisms are required to ensure the data protection level of the GDPR. In order to guarantee this, we have agreed standard data protection clauses with the provider in accordance with Article 46 (2) (c) GDPR. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases in which this cannot be ensured even with this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.
2.10. Facebook
We use the so-called “Facebook Pixel” from Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) on our website. By using Facebook Pixel, the behavior of visitors to our website can be tracked after they have been redirected to our website by clicking on an advertisement placed by us on Facebook. This enables us to evaluate the effectiveness of our Facebook ads and to optimize future advertising measures. The data collected can be used by us, for example, to only display the advertisements we have placed on Facebook to those Facebook users who have shown an interest in our online offering.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of individual users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.
Specific information and details about the Facebook pixel and how it works can be found in the Facebook help area: https://www.facebook.com/business/help/651294705016616 Facebook pixels are used exclusively on the basis of your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. You can find more information on how to revoke your consent in this data protection declaration under the “Cookies” section.
You can also opt out of the use of cookies, which serve to measure reach and for advertising purposes, via the deactivation page of the network advertising initiative
http://optout.networkadvertising.org/ and additionally via the US website http://www.aboutads.info/choices or the European website object.
If personal data is transmitted to the USA when using Facebook Pixel, further protective mechanisms are required to ensure the data protection level of the GDPR. In order to guarantee this, we have agreed standard data protection clauses with the provider in accordance with Article 46 (2) (c) GDPR. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases in which this cannot be ensured even with this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.
2.11. Facebook Conversions API
We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may entail various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy.
2.12. Stape
We use the server side hosting provider; service provider: Stape Inc8 The Green, Suite # 12892, Dover, DE 19901, USA; Website: https://stape.io/; Privacy Policy: https://stape.io/gdpr.
2.13. LinkedIn
We use the retargeting tool and conversion tracking of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn") on our website. For this purpose, the "LinkedIn Insight Tag" is integrated on our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. The service is also used to be able to show you interest-specific and relevant offers and recommendations after you have found out about certain services, information and offers on our website. The relevant information is stored in a cookie. Further information on data processing can be found in LinkedIn's data protection declaration.
As a rule, the following data is collected and processed: IP address Device Information Browser Information Referrer URL Timestamp
The legal basis for processing is your consent in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR. You can revoke your consent at any time with effect for the future. You can find more information on how to revoke your consent in this data protection declaration under the “Cookies” section.
The personal data are kept for as long as they are necessary to fulfill the processing purpose. The data will be deleted as soon as they are no longer required to achieve the purpose.
As part of processing via LinkedIn, data can be transmitted to the USA and Singapore. In order to ensure the security of your personal data when it is transferred to the aforementioned countries, we have agreed standard data protection clauses with the provider in accordance with Article 46 (2) (c) GDPR. These oblige the recipient of the data to process the data in accordance with the level of protection in Europe. In cases in which this cannot be ensured even with this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient.
3. Transfer of data
We only transfer your personal data to third parties if this is necessary for the execution of the contract. For payment transactions, we transfer your payment details to our payment service providers:
PayPal (Europe) S.à r.l. et Cie, S.C.A.
22-24 Boulevard Royal
L-2449 Luxembourg
Luxembourg
Stripe Technology Europe
The One Building
1, Lower Grand Canal Street
Dublin 2
Ireland
or our Billing service:
Octobat SAS
230 Rue du General Leclerc
F - 95120 Ermont
France
In addition, the transfer of personal data to third parties only takes place if Artenda is legally obliged to do so. In the context of an official investigation, the suspicion of a crime or the misuse of means of payment may require Artenda to transfer personal data to law enforcement agencies.
4. Retention of data
We will retain your information as long as your account is active, as long as necessary to provide you with the services, or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect Matomo, Google Analytics, and Google AdSense’s legal rights. The provided information will be erased 3 years after the subscription of Artenda has been stopped.
We also collect and maintain aggregated, anonymized or pseudonymized information which we may retain indefinitely to protect the safety and security of our website, improve our services or comply with legal obligations.
5. User Rights
In accordance of the GDPR, users have a right of access, a right of rectification, erasure, restriction of processing, a right to object, and the right to portability of data concerning them. The user can exercise these rights by sending us a request through the contact form on the Artenda website. To answer your request, we reserve the right to verify your identity or ask you to provide more information.
6. Changements
Artenda has the right to adapt or modify the present Privacy Policy at any time.
7. Translation
Any translation of this Privacy Policy is offered to the users for their information only and does not replace the original French version in case of disputes.
8. Applicable law
The applicable law to the activity of Artenda in case of a dispute is the French law. In the absence of an amicable settlement, the dispute will be brought to the court of Grasse (France).
Date: February 20, 2024